Memorial Sloan Kettering “Cancer Car Talk”

MSK is spotlighting a powerful new digital campaign inspired by The Rathkopfs' HER2 book, a vital resource for patients and caregivers navigating HER2-positive breast cancer. The campaign features Anna’s deeply personal journey alongside her partner, Jordan, offering a rare and honest look at the caregiving experience and its critical role in supporting patients through treatment. By showcasing their unique patient-caregiver dynamic, the campaign aims to educate families, empower caregivers, and foster more compassionate and informed discussions between patients, loved ones, and healthcare providers, bringing much-needed awareness to the challenges and strength of those impacted by this diagnosis.